Happiness. Love. Magic.
I believe that if you want to be prosperous, you have to act as if you are. With that in mind, I donate at LEAST 10% of my profits to local non profit animal rescue groups in my area. If I can't donate money or supplies, I volunteer my time.
Athletes use positive thinking before a big event and it has been shown to positively impact their performances. Scientists are finding that herbs used for hundreds of years as home remedies really do in fact have chemical properties that help heal the body. But that alone is not enough for a cure. Medical research has documented better recoveries from patients who were optimistic to recover. The power is in the belief. We have the saying "placebo effect" because the mind can create what we believe to be real. "Research shows that what your brain produces depends in part on your thoughts, feelings, and expectations. If you're sick but you have hope and a positive attitude and you believe that you'll get better, your brain is likely to produce chemicals that will boost your body's healing power." [Rasmussen HN, et al. (2009). Optimism and physical health: A meta-analytic review. Annals of Behavioral Medicine, 37(3): 239–256]
But how does this make my Wicked Good Witch products magic? Because the power of positive thinking, combined with the natural benefits of organic herbs, is a mixture of magic limited only by your beliefs. If you believe everything is possible, it is.
Here are some links on magic, science, herbs and spirituality:
This NY Times article explains the dearth of scientific research on alternative medicines. Ironically, the end quote talks about funding pharmaceutical R&D to find "the magic pill."